Founded in 2010, Billetto is one of the most visited online ticket providers in Europe, selling tickets for a diverse mix of both unknown and known organisers—Red Bull, Virgin, Adidas, just to name-drop a few.
For four years or so, three of them while living in the UK, I’ve worked on a variety of projects across all areas of the business. From online to print to native apps, the diversity of each project has constantly kept me questioning what the future of ticketing should be, not what it is today. The goal has always been to sell out, without selling out.
The more we grew, the more fragmented the brand became. We didn’t have a clear voice, and the visuals were lagging behind the massive development that the rest of Billetto had been undergoing. A complete reboot was needed.
Billeto’s new brand identity was designed to be almost provokingly generic, yet still feel welcoming and be instantly recognisable. I wanted to ensure adaptability and consistency whilst, at the same time, be able to promote the individuality of each event.